- Based in
- Lausanne, Switzerland
- Languages
- French (native), English (fluent)
- Currently
- UX Designer at Swiss Tomato, Geneva
From marketing to design, with people at the centre of both.
My roots are in marketing, mostly in the humanitarian sector. At Medair I spent years on campaigns meant to make a positive difference.
Over time I fell for design: not just how things look, but how they feel, connect and tell a story. That curiosity became research, with qualitative interviews, a survey of 1,000 users and navigation tests that shaped the redesign of medair.org.
Since then I have worked as a freelance UX/UI designer and now at Swiss Tomato, pairing strategy with visual creativity for websites, apps and brands. I also design and build with AI, which is how Symio went from an insight to a working iOS app.
Creative, solution-oriented and organised. I never lose my keys.
Experience
Eight years of learning what people need.
2026 to now
Geneva
Senior Web Account Manager and UX Designer
Swiss Tomato
- Website and mobile app projects, from discovery to launch.
- UX audits and discovery workshops: stakeholder interviews, review of existing documentation, business requirements.
- Information architecture and user flows for web and mobile apps.
- UX/UI design reviews and quality checks with the development teams.
- User acceptance testing, with feedback folded in until launch.
Results6+ co-design workshops, 2 projects delivered
2022 to 2026
Switzerland
UX/UI Designer
Freelance
- User research before every redesign: benchmarks, interviews, quantitative and qualitative tests.
- Web and mobile interfaces, from wireframes to tested high-fidelity prototypes.
- Design systems in Figma: components, variants, tokens and documentation for developers.
- Design Thinking co-design workshops with clients.
Results8+ projects delivered, an e-commerce site above 4% conversion
2021 to 2024
Ecublens
UX Designer and Senior Digital Marketing Officer
Medair
- Led the user research for the medair.org redesign: qualitative interviews and a survey of 1,000 users.
- Usability testing: card sorting and tree testing to restructure the navigation, and testing of the web app.
- Turned findings into user journeys, wireframes and Figma prototypes validated by A/B testing.
- Improved the website's accessibility to WCAG standards.
- Presented findings and design choices to leadership, IT, developers and business teams.
Results+47% online donations, +88% online traffic, +28% newsletter subscribers
2019 to 2021
Ecublens
UX Designer and Digital Marketing Officer
Medair
- Wireframes and mockups of landing pages, optimised from usage data (Hotjar, Google Analytics).
- Website and email campaign strategy with the Salesforce CRM.
Results10,000+ newsletter subscribers managed
2017 to 2019
Ecublens
Marketing Assistant
Medair
- Website updates, content publishing and translation coordination.
Toolkit
Skills, tools and training.
Skills
- User research, qualitative and quantitative
- Usability testing: card sorting, tree testing, moderated and unmoderated
- Design Thinking and co-design workshops
- Personas, user flows and sitemaps
- UI design, mockups and prototypes
- Design systems
- Accessibility (WCAG, RGAA)
- Web and app design
- AI-assisted building (Cursor, Claude Code, Lovable)
- HTML and CSS
Tools
- Figma
- Miro
- Maze
- Useberry
- Userlytics
- Hotjar
- FullStory
- Google Analytics (GA4)
- Google Tag Manager
- Jira
- Adobe Suite
- Webflow
- WordPress
- Google Search Console
- Cursor
- Claude Code
- Lovable
Education
- AI CodingMemorisely2026
- UX Research BootcampMemorisely2023
- UX/UI Digital Product DesignDribbble2022
- DUT in Business and Administration ManagementIUT Besançon-Vesoul, France2015 to 2017
Away from the screen
Good ideas often show up outside.
When I step away from the screen, you will find me on a tennis court, on skis, on a climbing wall or at the piano.
- Tennis
- Skiing
- Climbing
- Piano