01Selected work
Each project starts with the people who will use it. These stories show the research, the decisions and what changed because of them.
01iOS appBeta on TestFlight
Turning “I don't remember” into a clear story for your doctor.
A calm symptom journal for people living with chronic illness. I led it alone, from interviews to a working iOS app built with AI, now in beta with real testers.
02Case studyIn progress
Next story
in the making.
03Case studyIn progress
Next story
in the making.
02Approach
The same five steps guide every project, whether it is a website, a SaaS platform or an iOS app.
Interviews, surveys and benchmarks to understand how people actually live with the problem, not how a product expects them to.
Personas, user flows and sitemaps, then a short list of jobs and principles that every screen is checked against.
From wireframes to tested high-fidelity prototypes, with design systems in Figma and accessibility built in from the start.
With AI tools like Cursor, Claude Code and Lovable, I turn designs into working products, so people test real features instead of static mockups.
Moderated and unmoderated tests, card sorting, tree testing and A/B tests. What does not earn its place gets removed.
AI, two ways
I write the product and design rules first, then build with AI one task at a time and check every change against them. That is how Symio went from an insight to a working iOS app with a single designer.
When AI belongs in the product itself, I design it like any other feature: start from the need, decide what the AI does and what stays with the person, and make its results easy to understand and easy to correct.
03Outcomes
Results from projects I worked on at Medair and as a freelance designer, where research led every redesign.
04Kind words
“Professional, attentive, and responsive, Elisabeth was able to turn my ideas into a clear, modern site that perfectly meets my needs.”
“Hiring Elisabeth to create the website for my small business was a decision and investment I will never regret.”
Organisations I have worked with
05About
My roots are in marketing, mostly in the humanitarian sector, where I spent years on campaigns meant to make a positive difference.
Along the way I fell for design: not just how things look, but how they feel, connect and tell a story. Today I lead research, shape interfaces and build with AI, from Lausanne.